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The Great Media: TimTams

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About five years ago, before there was a Little Miss ATVS and while Mrs. ATVS was still Future Mrs. ATVS, we did some traveling to Australia.  We encountered many wonderful things in Australia, such as semi-tame wild kangaroos, reef life, koalas, wallabies, the wonderful Australian people, etc.  But probably the most important thing that all of Australia had to offer was a little cookie called a Tim Tam.

They are easily the greatest cookie I have ever encountered.  And I know cookies.  I have a sweet tooth and will graze all day on sweets and candies if allowed.  Tim Tams, with their little chocolate creme center surrounded by sweet hard cookie and then surrounded again by a coating of chocolate glaze, are phenomenal.

I was also introduced to the Tim Tam Bomb.  You bit both ends of a Tim Tam off and then use the Tim Tam as a sort of straw, sucking either coffee, hot chocolate, or hot tea through the chocolate creme center.  Yum!

Alas, for some reason, Tim Tams were never sold in the United States.  I can think of no good reason for it.  Everyone in my traveling group thought they were the greatest thing they had ever eaten.  I have heard others talk about the wonders of the Tim Tam.

Finally, last night, Mrs. ATVS learned that Pepperidge Farm is test marketing Tim Tams in the United States.  We found them this morning at our local Target.  Pepperidge Farm is not their original producer.  An Australian brand called Arnott's sells them in Australia, and the package looks like this:

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According to the website About Australia, Aussies purchase an average of two packets of Tim Tams per person per year.  Personally, I think that sounds a little low, but that includes diabetics and non-sweet tooths within its total.  They also describe the taste like this:

Tim Tams were developed so that the chocolate has a slight hint of caramel in it. Where as the cream in the center is more a vanilla, butter and chocolate flavor. Whatever the combination, it works well and tastes great.

That sounds about right.

Whatever they taste like, however, now that there is a real chance they will be readily available in the United States, we must seize this opportunity.  If everyone reading this entry buys one pack of Tim Tams, I think the test marketing will be successful and Tim Tams will be available to us.  But not just for us.  Please think of our children.  I cannot live in a society that forces my child and my child's future children to travel thousands of miles to have a delicious cookie.  

Do it for her.  Do it for all of us.

0 recs  |  Comment 6 comments |

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Is this going to be Tebow's first endorsement deal?

Providing he goes pro, that is. I think it’s a near perfect fit.

by artiger on Jan 11, 2009 1:54 PM CST reply actions   0 recs

Good cookies

I have never eaten a TimTam but a friend of mine had some when he went to Australia and raved about them when he returned home.

by jimherehi on Jan 11, 2009 5:27 PM CST reply actions   0 recs

Tebow comment aside,

these sound right up my alley. I’ve got a pretty bad sweet tooth as well, and I can easily see 15 or 20 lbs added on courtesy of Tim Tam.

by artiger on Jan 11, 2009 6:08 PM CST up reply actions   0 recs

now if we can just get bunderberg ginger beer over here, we’ll be set.

by kleph on Jan 11, 2009 8:16 PM CST reply actions   0 recs

I'm in

I will help out Little Miss ATVS…and help out my sweet tooth.

by GasHouseGorillas on Jan 12, 2009 11:40 AM CST reply actions   0 recs

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