First, there is the national exposure that comes with a successful football season. During this season, nearly all of LSU’s games were nationally televised, including the Southeastern Conference championship game and the national championship game. That means that week after week, people across the nation got a chance to see what LSU is about. It also means that the university’s promotional television spot aired repeatedly to a national audience. That is exposure that LSU could never have afforded to buy – especially in this era of budget cuts and diminished state support for public higher education.