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TEDxLSU: Why I Pretend to Be a Tiger

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The voice behind Mike VI's twitter and Facebook pages discusses the evolution of her role.

Ginger Guttner, director of public relations for the LSU School of Veterinary Medicine (a good friend and a generally pretty cool person), recently gave a TEDx talk at the LSU event on running the social media of LSU's live mascot. Pretty cool chance to learn a little bit about what goes into the process.

I had actually started to write this up as the news broke regarding Mike VI, and I thought it should run anyway because there's a whole team that has a relationship with him and this all is affecting them. Ginger is a real asset to the university and Dr. Baker and the vet school team do a fantastic job with Mike.