Ginger Guttner, director of public relations for the LSU School of Veterinary Medicine (a good friend and a generally pretty cool person), recently gave a TEDx talk at the LSU event on running the social media of LSU's live mascot. Pretty cool chance to learn a little bit about what goes into the process.
I had actually started to write this up as the news broke regarding Mike VI, and I thought it should run anyway because there's a whole team that has a relationship with him and this all is affecting them. Ginger is a real asset to the university and Dr. Baker and the vet school team do a fantastic job with Mike.