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And the Valley Drinks: Urban South’s Holy Roller IPA

Checking out one of the Crescent City’s newest brews.

Urban South Brewery opened in New Orleans’ Warehouse District a while back, and demand spiked pretty quickly within the city, but in the last month or so, they’ve managed to make their way to the Baton Rouge market.

I was able to get a taste of a couple of brews at the Zapps Beer Fest two weeks ago, but last weekend, I was finally able to pick up a sixer of one of their flagships — Holy Roller IPA:

Brewed with Centennial, Cascade, Mosaic, and Citra Hops

To every thing there is a season. A time to weep and a time to laugh. A time to plant and a time to reap. But in the Urban South, our seasons run together. Here, parishioners cycle between pew and barstool. The tippler duets with the street preacher. And last night’s carousers become today’s congregation, still dressed in their finest. Holy Roller is a big, bold IPA for all of us caught between best intentions and bad behavior. It’s for the golden moment between Saturday night sins and Sunday’s repentance. It’s for life lived in full. For every season, there is a beer. We call it Holy Roller.

Mosaic and Citra hops generally don’t play, but I didn’t find this beer to be overbearing. Perfect for a crawfish boil, or perhaps, for grilling some oysters, even.


Very light, pale color with the hoppy, floral bouquet you’d expect. But on that first taste, you get the subtle sweetness of the pale malts, which flows over a hoppy backbone that has some bite, but finishes smooth and sweet. It’s a well-balanced beer that can really accentuate lighter meats like seafood. Four out of five stars.